Contains the naturally occurring mineral potassium nitrate for protecting sensitive teeth from painful stimuli. Most products on the market contain artificial sweeteners, flavors or colors. Tom’s of Maine Natural Sensitive Toothpaste has the fresh, clean taste of natural whole flavor oils, so it is never bitter. Its low-abrasion formula protects the tooth enamel while cleaning effectively. Over a two- to three-week period, the product gradually shields nerve endings and reduces the uncomfortable pain of sensitive teeth. The active ingredient in Tom’s of Maine Natural Sensitive Toothpaste is potassium nitrate, a naturally occurring, clinically proven ingredient. Tom’s of Maine has chosen to use a natural grade of potassium nitrate derived from natural ores, rather than synthetic potassium nitrate derived from nitric acid and potassium chloride, the method of choice for other sensitive Toothpaste manufacturers. Pictures provided by: http://www.tomsofmaine.com - Tom's of Maine. NET WT. 113g (4 oz)

Product Contains:

Common Name Botanical Name Amount Daily Value Active Ingredient: . Purpose Potassium nitrate (5%) . Tooth desensitizer Inactive Ingredients: . . Glycerin . . Calcium Carbonate . . Water . . Hydrated silica . . Sodium Bicarbonate . . Xylitol . . Wintergreen (Gaultheria procumbens) & Peppermint (Mentha piperita) oils and other natural flavors . . Sodium lauryl sulfate . . Carrageenan (Chondrus crispus) . . Xanthan gum . .

Other Ingredients:

Uses: Builds increasing protection against the painful sensitivity of teeth to cold, heat, acids, sweets, or contact., Warnings: For external use only. Keep out of the reach of children. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. See your dentist if the problem persists or worsens. Do not use this product longer than 4 weeks unless recommended by a dentist or doctor. If more than used for brushing is accidentally swallowed, contact a Poison Control Center right away., Directions: Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly at least 1 minute twice a day (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor.